Symbolism of Kintsugi
Kintsugi is an ancestral technique, discovered in 15th century Japan, that aims to sublimate broken objects. More than a technique, however, Kintsugi is a philosophy that consists of understanding the history of objects in order to propose a new beginning. The result of this leads these objects to become paradoxically more resistant, beautiful, and even more precious.
The unification of Voegeli & Wirz and Niru is symbolic of the power of sublimation, like Kintsugi. Together, Voegeli & Wirz and Niru have morphed to create a new form of beauty, a greater radiance, and a rise and gain in perfection.
V&W is celebrating 102 years attributed to its strong culture of excellence with a commitment from its team members to provide its client’s stress-free sourcing solutions. Niru’s focus on precision manufacturing will help V&W provide increased transparency, making Niru the golden glue for V&W to move forward with even more confidence.
In conclusion, the philosophy of Kintsugi is perfectly embodied in the joint forces of Voegeli & Wirz and Niru.