Our Story

Spreading Happiness Since 1979

History

In 1979, driven by his passion and entrepreneurial vision, Ranjeet Barmecha
founded NIRU, establishing a company grounded in kindness, excellence, and
sustainable growth. The name "NIRU" is a testament to love and family, named after
his wife’s, nickname, serving as a daily reminder of the foundational values that have
shaped the organization.

As NIRU’s reputation for precision and quality flourished, so did its family. In 1991,
Ranjeet was joined by Micha Aharon, a close friend and expert in baguette-cut
diamonds. Together, they elevated NIRU’s craftsmanship, catering to the most
prestigious luxury brands. The shared values and collaboration between Ranjeet and
Micha strengthened the business and set the stage for NIRU’s expansion.

Today, under the leadership of Ranjeet’s son, Rakesh Barmecha (President of
NIRU), alongside Micha’s daughter, Keren Benjo (COO), and Ranjeet’s nephew,
Sanjay Baid (Managing Director of the Sri Lanka flagship diamond manufacture),
NIRU continues to thrive. This second generation of leadership ensures that the
company remains committed to its core values of care, precision, and innovation
while upholding its legacy of excellence.

1979

Ranjeet Barmecha creates NIRU

In 1975, Ranjeet Barmecha started polishing diamonds in Navsari, India. Soon after, he embarked on his entrepreneurial journey, launching his own business with a loan from his father-in-law.
As operations grew, Ranjeet frequently traveled to Belgium and Israel in search of rough diamonds, eventually relocating his family to Tel Aviv. In 1979, he founded NIRU Diamonds, naming the company after his wife Nirmala’s nickname.