Niru Group | since 1979

WHO ARE WE?

NIRU is a Solution Provider for Luxury Watch and Jewellery Brands

Founded in 1979, NIRU is infused with a family spirit and a passionate commitment to “Spreading Happiness” in every creation and interaction.

From the initial design concept to the completion of the masterpiece, NIRU manages each step of the jewellery and watchmaking manufacturing process with precision.

PURPOSE:
Spreading Happiness

Just as luxury watch & jewellery are timeless and accompany moments of celebrations in people’s lives, we strive for our impact on people and the world to be both lasting and meaningful.

MISSION:
Faceting a Happy & Sustainable Supply Chain

We are on a journey to shape a supply chain that radiates happiness and sustainability at every stage, fueled by trust and collaboration.
Grounded in ethical sourcing, unwavering transparency, and a profound dedication to the well-being of all stakeholders, we ensure that every aspect of our business and supplier network reflects a harmonious fusion of beauty, responsibility, and care for nature.

VALUES:
Together, with Trust, we Transform

Together, we collaborate with partners and communities to amplify our collective impact, building trust as the foundation for growth and happiness.
We transform raw materials into timeless pieces, elevate lives and ambitions, and remain committed to shaping a sustainable future for our planet.

Why Niru?

From inception to the final luxury piece, NIRU safeguards all operations, guaranteeing reliability,
precision quality, and traceability throughout the entire process.

Our savoir-faire includes precision cutting of diamonds and colored stones, as well as watch and jewelry craftsmanship—encompassing 3D design, CNC machining, jewelry setting, polishing, watchmaking, and restoration.

By managing all divisions in-house, we streamline processes, resulting in shorter lead times while ensuring seamless collaboration to support brands throughout their product journey.